Information Diet: Greg Gumbel
Specs Age 66Accomplishments Veteran sports announcer for ESPN, CBS and NBC; will lead CBS Sports Network's nightly coverage the week of Super Bowl XLVIIBase Fort Lauderdale, Fla.What’s the first...
View ArticleAll Publicity Is Good for Go Daddy's New Star
For a commercial that showed a public display of affection, Go Daddy's "Perfect Match" ad on the Super Bowl drew more than its share of the opposite. The 30-second spot, which showed supermodel Bar...
View ArticleAl Neuharth, USA Today Founder, Dies
Al Neuharth, the founder of USA Today who is equally blamed for shortening Americans' attention spans and revolutionizing newspapers, died today at the age of 89. Neuharth was visionary and a rarity,...
View ArticleCapturing More User Info in a Less Creepy Way
Given today’s digital privacy minefield, publishers and advertisers must find ways to get information from their audiences without creeping them out. Many have turned to social login tools, like...
View ArticleUSA Today Takes Its Ad Meter Beyond the Super Bowl
Ad Meter: It’s not just for Super Bowl ads anymore. USA Today is expanding its Super Bowl ad-rating platform to other categories of sports media. Ad Meter: The Year in Sports will invite sports fans...
View ArticlePublishers Love Responsive Design, But There Are Imperfections
Publishers are in love with responsive design. But every new relationship has its challenges. That was evident on Tuesday at an Internet Week panel focused on how design impacts the newsroom, as a...
View ArticleWill Social Media Force the NFL’s Third-Most Valuable Franchise to Change Its...
In an always-on, media-saturated world, Dan Snyder won’t be able to run out the clock for much longer. Less than a decade ago, teams like the NFL’s Washington Redskins, which Snyder owns, and other...
View ArticleHow Qualcomm's Content Play Grew Monthly by 70%
Like other major brands, Qualcomm has set out in the last 18 months to reach consumers through so-called content marketing (or "brand journalism," if you will). The semiconductors/telecom marketer has...
View ArticleMan Uses Grappling Hook and Rope to Flee Michael Wolff in USA Today Ad
USA Today has begun promoting several columnists in short YouTube videos—the most entertaining of which stars Michael Wolff, erstwhile Adweek editor and current writer for USA Today's Money section....
View ArticleUSA Today Sports Media Group Gets a New President
USA Today Sports Media Group president Tom Beusse, who has served in the role since 2011, is stepping down, parent company Gannett announced on Tuesday. Replacing him is Dave Morgan, the sports...
View ArticleUSA Today Expands Super Bowl Ad Meter
USA Today is expanding its Super Bowl Ad Meter program this year, adding a layer of analysis to show how well the high-stakes ads performed by audience segment. Last year, the Ad Meter opened up...
View ArticleBrian Boitano Stands Strong in Sochi for Gay Rights
SpecsWho Brian BoitanoAge 50Accomplishments Olympic gold medal-winning skater; member of the U.S. delegation to the 2014 Sochi Winter Olympics; host of Brian Boitano’s Italian Adventure on the Cooking...
View ArticleTBS Primes the Pump for Its First Final Four
As TBS gears up to host its first-ever Final Four, the Turner network is pulling out all the stops on the promotional front. In a sense, the TBS marketing team’s challenge is to effectively help fans...
View ArticleGannett Ramps Up Its Viewability Data as New 'Gravity' Ad Units Soar
Gannett, publisher of USA Today and roughly 120 other news outlets, is getting new metrics for video that should help it prove to advertisers that consumers are actually seeing ads on its sites. It's...
View ArticleWhy Terry Bradshaw Doesn't 'Tweet or Twit'
SpecsWho Terry BradshawAge 66Claim to fame Co-host of Fox NFL Sunday; former NFL quarterback and member of the Pro Football Hall of FameBase Aubrey, Texas, and Love County, Okla.What’s the first...
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